Additional Insights on Donors, Ticket-Buyers & Audiences

While the MUP Value and Impact Study concluded in 2007, much knowledge remained to be harvested from the substantial data sets that the study produced.  Recognizing the opportunity, the Andrew W. Mellon Foundation funded a $50,000 proposal from the MUP consortium to extend the value of the study’s two major datasets by commissioning 10 focused research papers. 

Donors

1. The Influence of Marketing Messages and Benefits Received On Attributions of Donation Behavior to Intrinsic and Extrinsic Motivations - Jennifer Wiggins Johnson & Bret Ellis. This paper seeks to better understand what influenced the degree to which donors perceive extrinsic benefits as the motivations for giving.

2. Study of MUP Donors Motivation, Behavior, and Benefits - May Kim, Yong JaeKo & Heather Gibson. This paper provides a review of theoretical frameworks that guide current perspectives on donor motivation.

Ticket-Buyers & Demand

3. Preferences and Purchase Behavior: Survey Evidence on the Relationship between Stated Interested in the Performing Arts and Ticket Purchase History - Sarah Lee. This paper examines the relationship between individuals’ stated preferences for performances and their actual history of ticket-buying.

4. Community Contexts of University Presenters and Their Audiences - Tanya Koropeckyj-Cox, Charles Gattone, William Jawde, & Deeb-Paul Kitchen. This paper offers broader sociological perspective to the understanding of audience values and preferences, by considering the larger community contexts of the presenter-audience relationship.

5. Anticipation: Exploring its Origins and Effects on the Live Arts Experience - Jara Kern. This paper examines the causal factors and relationships underlying high levels of anticipation for performing arts programs.

Impact

6. How We Feel About Art: Motivation, Satisfaction, and Emotional Experience in Performing Arts Audiences - Shelly Gilbride & David Orzechowicz. This paper explores performing arts audiences’ self-reported emotional experiences and how they relate to reasons for attending, expectations for, and satisfaction levels with a performance.

7. Social Influences on Intrinsic Impacts of Performance - Trina Rose.  This paper examines the relationships between social and emotional factors and attendance, subscription and post-performance impact.

Special Interest Topics

8. Analysis of Multiple Intelligences in Understanding the Relationships between Ticket Buyers and Their Participation in Performing Arts Programs - Mark Creekmore & Sarah Rush. This paper examines the validity of using the Values & Impact data to study Howard Gardner’s theory of multiple intelligences and investigates relationship between intelligences and preferences for types of performances.

9. Characterizing Program Enhancement Events - Yael Zipporah Silk & Jordan Raphael Fischbach. This paper profiles the enhancement event audience base, examines the impact of enhancement events on patrons who self-select to attend, and identifies characteristics that are predictive of pre- or post-performance event preferences.

10. How Beliefs Matter: Views, Motives and their Relation to Buyer and Donor Behavior - Ximena Varela. This paper investigates audiences political beliefs and explores the relationship between political views and both ticket-buyer and donor behavior.